Page 27 - HMC 2021 HISPANIC MARKET GUIDE

Activities
Events Attended/Top Places Visited in the Past 12 Months
Base Total
Any theme park
Any professional sports event
Zoo
Any paid ticket music concert
Rock concert
Art museum
Live theater
High school sports event
Times Square (in New York City)
R&B/rap/hip-hop concert
Comedy club
Country music concert
Circus
Job fair/recruitment fair
Dance or ballet performance
Symphony concert, opera, etc.
Health/wellness/fitness expo
Monster Jam (monster trucks)
Ice show
WWE (pro wrestling)
International soccer match
Pro Bull Riding (PBR)
U.S. Soccer National Team game
NHRA Drag Racing
Supercross/Motocross
Target %
Index
Top Activities in Past 12 Months
Base Total
Grilling - outdoor cooking
Gardening (flowers or vegetables)
Lawn care
Swimming
Other jogging, running
Bicycling
Volunteer work
Bowling
Hiking, backpacking
Camping
Group fitness class
Fishing
Basketball
Soccer
Yoga, Pilates
Adult continuing education
Boating
Sewing, crafts
Competitive video gaming
Football
Golf
Softball, baseball
Aerobics
Organized road race (5k, marathon, etc.)
Tennis
Snow skiing, snowboarding
Dancing
Hunting
Volleyball
Sailboating
Bingo
Surfing
Riding personal watercraft
Snorkeling
Hockey
Horseback riding
Scuba diving, snorkeling
Target % Index
100% 100
56% 99
36% 84
35% 82
27% 83
26% 116
23% 87
20% 77
20% 95
17% 76
15% 87
15% 82
14% 86
12% 102
11% 168
10% 73
10% 91
9% 61
8% 70
7% 123
6% 98
6% 57
5% 98
4% 125
4% 74
3% 62
2% 46
2% 125
2% 60
1% 112
1% 74
1% 285
1% 71
0% 56
0% 100
0% 49
0% 73
0% 41
100% 100
45% 141
37% 97
30% 110
17% 91
15% 80
14% 87
14% 65
13% 82
11% 115
9% 122
9% 91
7% 66
6% 176
6% 120
5% 82
5% 71
4% 99
3% 153
3% 123
2% 128
2% 326
1% 159
1% 195
1% 64
0% 161
© Scarborough 2020 Market/Release: Hispanic DST Multi-Market 2020 Release 1 Total (Jan 2019–May 2020)
While Hispanics are avid soccer fans, they over index on going to the circus, supercross/motorcross, bull riding, monster truck rallies, and theme parks.
© Scarborough 2020 Market/Release: Hispanic DST Multi-Market 2020 Release 1 Total (Jan 2019–May 2020)
Surprisingly, Hispanics are three times more likely than the general population to play bingo—they also over indexed on playing soccer, dancing and exercising.
HMC 2021 HISPANIC MARKETING COUNCIL
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