Page 25 - HMC 2021 HISPANIC MARKET GUIDE
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   Top App Reach % Change Hispanics 18+ February to April 2020
News
Bleacher Report (Sports news, scores & highlights) 190%
Smartnews (Local breaking news) 190%
Yahoo News (Live breaking news) 142%
Gaming
Xbox 204%
Sort It 3D 173%
Candy Crush 120%
Twitch 84%
Discord 28%
Shopping
Instacart Shopper 195%
Dollar General 114%
Kroger 97%
Affirm 75%
Coupons.com 74%
Dating
MeetMe 91%
OnCupid 65%
Grindr 36%
Messaging
Kik 155%
Verizon Messages 75%
Education
Google Classroom 217%
Powerschool Mobile 151%
Video Streaming
The CW 183%
NBC 181%
Movies Anywhere 84%
Vudu Movies & TV 72%
Investigation Discovery Go 71%
Amazon Prime Video 71%
HBO Now 55%
Collaboration & Communication
Zoom Cloud Meetings 1370%
Microsoft Teams 286%
Skype 89%
Google Duo (Video calling) 39%
Source: Nielsen Media Impact 4/1/20–4/30/20 (Total Universe 18+)
Ways Apps are Used by Hispanics in Past 30 Days
Base Total
Social networking
Weather
Online banking/credit cards
Maps/GPS (Google Maps, MapQuest, etc.)
Instant messaging
Post/share/process photos
Product reviews (read or post)
News—general/political
Movie listings/reviews
Coupons
Automobile information
Restaurant reviews/information
Sports scores/news
News/current events
Travel—research or plan a personal/ leisure trip
News—technology
Job/employment search
News—business/financial
Politics—research a politician’s campaign/platform
Real estate listings
Take online classes
Find a business address or phone number
Financial/insurance/investment
Legal advice/information
Travel—research or plan a business trip
Online dating service
Fantasy sports
Target %
Index
   100% 100
75% 98
53% 99
45% 86
44% 91
43% 97
39% 93
35% 84
33% 90
31% 89
27% 94
26% 108
26% 82
25% 84
24% 67
23% 79
20% 87
19% 107
18% 76
17% 88
15% 100
15% 119
11% 93
10% 51
9% 142
8% 95
6% 116
6% 97
                                                           © Scarborough 2020 Market/Release: Hispanic DST Multi-Market 2020 Release 1 Total (Jan 2019–May 2020)
   Hispanics over index on searching for legal advice, taking online classes and online dating!
      HMC 2021 HISPANIC MARKETING COUNCIL
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