Page 26 - HMC 2021 HISPANIC MARKET GUIDE
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  Top Internet Sites Visited by Hispanics
Internet Sites Visited/Apps Used Past 30 Days (Search/Shopping/Social)
Base Total
Google
Facebook
Amazon
Yahoo!
Instagram
Snapchat
Pinterest
CraigsList
Groupon
Twitter
Yelp
RetailMeNot
LinkedIn
Coupons.com
MSN
Bing
AOL
AARP
CareerBuilder
Monster
LivingSocial
AngiesList
Google
Facebook
Amazon
 Internet Sites Visited/Apps Used Past 30 Days
(Not Shopping/Social)
Base Total
1 TheWeatherChannel
2 Xfinity
3 CNN
4 ESPN
5 ABCNews
6 FOXNews
7 SpectrumTV
8 CBSNews
9 NFL or team website
10 MLB or team website
11 NBCNews
12 NBA or team website
13 Huffington Post
14 FOXSports
15 Cox
16 WWE
17 UFC
18 NHL or team website
19 MLSsoccer or team website
20 NASCAR
21 PGATOUR
Target %
Index
Target %
Index
100% 100
61.6% 92
59.7% 98
53.5% 89
36.8% 116
35.5% 150
26.2% 170
25.3% 127
23.2% 126
22.2% 147
16.8% 127
10.8% 120
10.5% 139
10.4% 93
9.0% 157
8.7% 105
8.2% 88
7.0% 104
4.3% 72
3.0% 163
2.5% 163
2.3% 143
2.1% 113
61.6% 92
59.7% 98
53.5% 89
   100% 100
19.9% 84
16.5% 103
14.1% 107
13.6% 95
12.1% 123
11.9% 86
9.7% 118
8.8% 108
8.8% 97
8.3% 114
7.8% 104
6.5% 149
6.1% 89
5.8% 115
3.5% 130
3.4% 179
3.0% 186
2.2% 74
1.9% 181
1.2% 66
0.6% 39
                                             © Scarborough 2020 Market/Release: Hispanic DST Multi-Market 2020 Release 1 Total (Jan 2019–May 2020)
  © Scarborough 2020 Market/Release: Hispanic DST Multi-Market 2020 Release 1 Total (Jan 2019–May 2020)
 Hispanics over index on their Snapchat but they also outperform the general population in clipping online coupons and looking for jobs online.
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HMC 2021 HISPANIC MARKETING COUNCIL
  
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