Page 17 - HMC 2021 HISPANIC MARKET GUIDE
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   Hispanic TV Household
Occupation
Language Spoken at Home and U.S.-Born Hispanics
94%
69%
        Skilled 1,730,000
25%
31%
100
 White Collar
  5,500,000
  POM
Clerical, Sales Farm
3,420,000
80
75%
71%
 2,080,000 310,000
40
60% 54%
 Blue Collar
  60
6,950,000
 40%
   Unskilled
4,910,000
Hispanic TV Household
Home Ownership
Speak Only English at Home
U.S.-Born
 Copyright © Nielsen Media Research 2020 “National Universe Estimates”
Media Consumption
Device and Service Ownership % in TV Households
20 0
Total Adults (18+)
Speak Any Spanish at Home
Under 18
18–34
 Not in Labor Force
  4,790,000
  Source: 2018 American Community Survey
 Owner
  8,360,000
 Renter
 8,880,000
  Hispanics are largely billingual and bicultural, with 75% speaking Spanish at home.
 Total
Oct 2020
Black Oct
Hispanic
Oct 2020
Asian
Oct 2020
White
Oct 2020
61% 53% 53% 47% 37% 81% 94% 65%
76% 75%
    DVD/Blu-ray Player
DVR
Enabled Smart TV
Internet Connected Device Game Console
Computer
Smartphone
Tablet
Internet Enabled TV-Connected Devices
Subscription Video On Demand
              43%
48%
59%
63%
40%
         41%
39%
42%
48%
39%
53%
49%
47%
46%
          78%
80%
68%
70%
71%
73%
89%
89%
40%
 81%
           93%
   64%
94%
64%
95%
57%
96%
57%
97%
63%
98%
63%
97%
73%
98%
92%
                72%
80%
84%
87%
73%
90%
65%
   72%
77%
76%
72%
           71%
74%
67%
70%
76%
79%
80%
85%
72%
           Source: Nielsen Total Audience Report, November 2020
Oct 2019
53%
51%
Oct 2019
50%
2020
Oct 2019
48%
45%
Oct 2019
42%
40%
Oct 2019
        59%
57%
50%
47%
48%
45%
45%
44%
63%
        49%
55%
        49%
54%
47%
57%
64%
59%
66%
48%
  41%
48%
42%
54%
   HMC 2021 HISPANIC MARKETING COUNCIL
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