Page 16 - HMC 2021 HISPANIC MARKET GUIDE

Hispanic Breakdown by Age
Inside the Hispanic Household
19,633,000 17,315,000
U.S. Hispanics
Median Age
Total U.S.
Average Household Size
3.40 2.63
Multigenerational Households
% of Population
15%
40% more likely 9% Households in U.S.
125,730,00
18% are Hispanic
10,175,000 5,769,000
29
44
20,696,000
Women
21,113,000
Men 49.47% 50.53%
Hispanic Place of Origin 9,940,000
55%
5,038,000
Adults 65+
Median Household Income
38
White Non-Hispanic
Children 2–11
Teens 12–17
Adults 18–34
Adults 35–64
$55,720
Hispanic
+6% since 2017
$63,217
Non-Hispanic
Hispanic Breakdown by Gender 18+
% High Income Households $50,000+ Household Income
59%
79%
1,940,000
850,000
Puerto Rico Cuba
Hispanic TV Household
78%
Education
Copyright © Nielsen Media Research 2020 “National Universe Estimates”
61%
4,510,000
Other Hispanic
20.1%
4+ College
14.4%
0–8 Grade School
11.4%
1–3 High School
26.5%
4 High School
64.3% make more than $40K/year with the majority making upwards of $60K/year.
Mexico
27.5%
1–3 College
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HMC 2021 HISPANIC MARKETING COUNCIL