Page 15 - HMC 2021 HISPANIC MARKET GUIDE
P. 15

  ADVERTISERS, DEMOGRAPHICS, & MEDIA CONSUMPTION
Top Spanish-Language (SL) Advertisers
U.S. Counties with Large Hispanic TV Household Populations (200,000+) and Hispanic Density (50%)
      Parent
United States Government
Procter & Gamble Co.
T-Mobile USA Inc.
AT&T Inc.
Toyota Motor Corp.
Dish Network Corp.
Charter Communications
Comcast Corp.
Nissan Motor Co. Ltd
L’Oreal SA
* Dollars (000)
Copyright © Nielsen 2021
Top Hispanic DMAs
Total Ad Spend
$1,048,188,493
$2,771,160,084
$2,066,833,421
$1,498,399,304
$1,309,269,996
$1,226,829,979
$1,205,821,906
$1,197,182,520
$1,135,378,137
$1,091,279,075
SL Ad Spend*
$154,021,000
$285,083,600
$141,661,200
$117,213,800
$108,532,400
$113,930,000
$114,235,600
$91,473,200
$85,497,800
$102,606,100
% of Ad Budget
14.7
10.3
6.9
7.8
8.3
9.3
9.5
7.6
7.5
9.4
County State Total TV HHs
Hidalgo TX 238,420
El Paso TX 264,830
Miami-Dade FL 929,450
Bexar TX 716,780
Bronx NY 473,800
Total 7,028,900
Hispanic TV HHs
223,690
217,020
663,350
400,950
262,780
3,519,410
% Hisp
93.82%
81.95%
71.37%
55.94%
55.46%
50.07%
% Hisp
38%
71%
36%
56%
24%
19%
26%
31%
46%
55%
25%
41%
94%
82%
29%
25%
25%
23%
31%
21%
17%
26%
                  US Counties Ranked by Hispanic TV Household Population
                      Rank Designated Market Area (DMA)
1 Los Angeles
2 New York
3 Miami-Ft. Lauderdale
4 Houston
5 Dallas-Ft. Worth
6 Chicago
7 San Antonio
8 Phoenix (Prescott)
9 San Francisco-Oakland-San Jose
10 Orlando-Daytona Beach-Melbourne
10 Harlingen-Waco-Brownsville-McAllen
12 Sacramento-Stockton-Modesto
13 Tampa-St. Petersburg (Sarasota)
14 Philadelphia
15 Fresno-Visalia
16 San Diego
17 Albuquerque-Santa Fe
18 Denver
19 Washington, DC (Hagerstown)
20 El Paso (Las Cruces)
21 Boston (Manchester)
22 Austin
23 Atlanta
24 Las Vegas
25 Seattle-Tacoma
% of US
12.193
9.092
5.141
4.536
3.706
3.291
3.041
2.717
2.705
2.063
2.063
1.973
1.830
1.749
1.748
1.730
1.722
1.704
1.669
1.557
1.354
1.331
1.178
1.176
0.963
County State
Los Angeles CA Miami-Dade FL Harris TX Bexar TX Maricopa AZ Cook IL San Diego CA Dallas TX San Bernardino CA Bronx NY Orange CA Riverside-W CA Hidalgo TX El Paso TX Broward FL Clark NV Queens NY Tarrant TX Orange FL New York NY Kings NY Hillsborough FL
Total TV HHs
3,205,230
929,450
1,621,370
716,780
1,676,830
1,918,140
1,132,300
940,720
632,290
473,800
1,021,650
568,100
238,420
264,830
732,100
813,350
750,260
747,890
515,150
738,720
888,940
555,440
Hispanic TV HHs
1,229,330
663,350
581,590
400,950
394,820
361,550
298,610
292,870
292,080
262,780
252,670
230,210
223,690
217,020
212,830
200,880
185,400
174,710
158,110
152,510
150,970
145,560
                                                          Copyright © Nielsen Media Research 2020 “Local Television Market Universe Estimates Hispanic or Latino TV Homes With Broadband Only Homes”
HMC 2021 HISPANIC MARKETING COUNCIL
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