Page 56 - HMC 2021 HISPANIC MARKET GUIDE

COMPANY WEB ADDRESS
https://www.groupm.com/
PRIMARY ADDRESS
175 Greenwich Street New York, NY 10007 212 297-7000
CURRENT CLIENTS
AARP
Bayer Danone Facebook General Mills Google Indeed
IKEA
L’Oréal
Mars
Nestlé
O'Reilly Auto Parts Target
TJX Companies Uber
Unilever Universal Pictures U.S. Navy Walgreens Boots
KEY PERSONNEL
Gonzalo Del Fa | President, GroupM Multicultural Gonzalo.del.fa@groupm.com
Kirk McDonald | GroupM North America CEO
COMPANY NAME
GroupM Multicultural
YEAR FOUNDED
2013
MISSION STATEMENT
GroupM is the world’s leading media investment company responsible for more than $60B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale,
the company innovates, differentiates and generates sustained value for our clients wherever they do business.
GroupM Multicultural is the specialized division
that provides clients with relevant, informative and trustworthy points of view on all multicultural audiences in the U.S. to support tailored communications strategies based on in-depth knowledge of consumers. A year ago, GroupM launched New Majority, a coalition with Disney, Google, iHeart Media, Meredith, NBCUniversal, Twitter, Univision and Viacom, to increase awareness of the
new majority coming to America. Last summer GroupM launched the Multicultural Marketplace. The largest database of Black and Hispanic owned and/or focused publishers that create, curate and distribute content specifically for these audiences.
OTHER OFFICE LOCATIONS
New York, Chicago, San Francisco, Los Angeles, Atlanta
COMPANY GENERAL E-MAIL ADDRESS
N/A
2020 CAPITALIZED BILLINGS
N/A
OWNERSHIP/COMPANY AFFILIATION
WPP
TOTAL NUMBER OF EMPLOYEES
95
AWARDS & RECOGNITIONS
• GroupM – First among the top global media agency groups for 2020 new business results, according to COMvergence rankings.
• Essence – Campaign U.S.’ Media Agency of the Year for 2019
• Mindshare – MediaPost’s 2020 Media Agency of The Year
• GroupM – The top 3 global media agencies (Wavemaker, MediaCom, Mindshare) in new business results for 2020, according to COMvergence rankings
GroupMWorldwide
company/3765
56
HMC 2021 HISPANIC MARKETING COUNCIL member
YEAR ACQUIRED